All you need to know about Apple laptops

Apple laptops – History

Apple has been manufacturing Apple laptops since its formation in 1976. Its most notable success came in 1998, with the launch of the Apple laptops range, the MacBook. The first of many Apple laptops, the MacBook went on to sell 800,000 units in its first five months.

Apple laptops range

While the company has gone on to manufacture other products aside from Apple laptops - most notably the iPod - Apple have built on the initial success of the first Apple computer and there are a range of Apple laptops available. These are:

• MacBook
• MacBook Pro
• MacBook Air
• Mac Mini

According to a number of consumer surveys, Apple has the highest brand loyalty of any computer manufacturer. The range of Apple laptops are some of the most popular in the world. There are many reasons why.

Apple laptops – Style

From the iPhone to Apple laptops, Apple is a company with style at the forefront of their designs. Producing a range of sleek, white Apple laptops, Apple computers like the MacBook Pro and the MacBook Air are some of the most desirable laptops on the market. Each series of Apple laptops is designed to the highest standard. A quick Google search will show that most consumer reviews of Apple laptops comment on the sleek design. The sweeping curves and stylish exteriors of Apple laptops are some of the most oft-mentioned features on laptop comparison sites. They are the reason Apple laptops are so desirable in style-conscious circles.

Apple laptops – Modern

Apple laptops are perceived as a computer for the young and the fashionable. Apple laptops are marketed for the youthful and the creative. They’re laptops for the fashion designer, the music producer, and the graphic artist. Apple laptops are for people who want to express their individuality and creativeness. In 2008, a series of advertisements for Apple laptops used the services of comedy duo David Mitchell and Robert Webb. With Mitchell playing the out-of-touch and old fashioned PC, Webb took on the role of an Apple Mac, dressed in jeans and trainers, in contrast to Mitchell’s stiff suit. The adverts highlighted the perception that Apple laptops are for the younger, cooler generation.

Apple laptops – Reputation

Established in 1976 in California, Apple is one of the largest manufacturers of consumer equipment in the world. Producers of the iPod, the iPhone and the Apple laptops range, the MacBook, Apple is considered to be the most admired company in the world according to Forbes Magazine.

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